Local SEO
Local SEO is the art of marketing your business within a geographic area to consumers searching for your product/service in real time. The beauty of local SEO is you are effectively positioning yourself in front of customers who are already searching for products and services like yours.
Local SEO is becoming one of the essential components to every business who wants long-term success across search engines. Local SEO services help your bottom line even if you don’t have a website, they do so by utilizing a Google My Business listing along with posting in various directories and various web 2.0 sites. These are also known as local citations. There are literally thousands of local citation sites of varying levels of authority. These local “links” act as a hub for potential customers to find your business and each with the ability to create a backlink back to your business.
Local SEO has grown significantly over the last few years, particularly with the rise of smartphone usage and better connectivity to the internet. Although it has a lot of similarities with organic SEO, Local SEO is ultimately very different. It works geographically and has the potential to direct each user specifically to what they’re in need of, by delivering the most relevant search.
The are several major components of local SEO:
Localization (actually having a local address)
Citations (consistent Nap Info)
Google My Business (GMB Listing)
Reviews and ratings (at least 1)
Backlinks (3-Tiered links, Maps, + social bookmarks)
Because strategies behind local SEO are targeted and timely, you are getting your business in front of a consumer who is already searching for you. There is no wasted exposure, which leads to a greater ROI. The thing is to make the effort and be patient through the process. Don’t forget about new content and keeping up with various social media outlets, which work in conjunction with other aspects of local SEO.
Also, when writing content, be sure to understand your ideal customer and include relevant keywords accompanied with your location. Publish content frequently and promote across different channels. Social media is an excellent business tool for this, as you can target specific demographics and geographical locations all the while creating backlinks back to your business’ website.
Be sure and consider your brand whenever posting anyplace. As you do, not only will you promote your business, you’ll help the SEO process by connecting every post or blog with past articles/posts.
For more information on Austin SEO visit www.aswanseo.com
